Case Study
Gato
Fast. Fresh. Dependable.
Brand guidelines, version 2.0, for a modern grab and go kitchen in Kigali.
Visit gatofoods.com01 — The BackgroundGato
The dependable everyday kitchen.
Gato is a modern grab and go kitchen built to make good food simple and accessible: fast meals, fresh coffee and reliable catering for everyday life, for people on the move, offices and event hosts.
3Pattern densities
1Circle the badge is built on
02 — The Challenge
One brand, from a quick bite to a full event.
Gato needed a clear system so every counter, sign, social post and menu feels fast, fresh and dependable.
01
Quick
Speed without stress.
02
Consistent
Same quality every order.
03
Local
Rooted in Kigali daily life.
03 — The Creative Concept
The G swirl.
The badge is built on a single circle. The ring is about one tenth of the diameter and the red tail leaves on the lower right and closes the G. Voice is short, warm and clear: lunch in minutes.
01
Built on a circle
One circle, never cropped.
02
Red leads
Black as base, red as the accent.
03
Short. Warm. Clear.
Write like a friendly counter team talks.
04 — The Solution & Execution
A system that stays simple.
A wordmark and icon with clear space equal to the height of the o, mono versions for stamps and receipts, a dotted swirl pattern in three densities, and warm, high-contrast photography. Headings use Satoshi Bold, body uses Inter.
01
Logo rules
Do and don’t: no stretching, recolouring, shadows or white boxes.
02
Pattern
Fine for backgrounds, medium for packaging, bold for signage and stickers.
03
Typography
Bold, tight headings with Inter body text.
04
Photography
Warm light, deep blacks, tight crops of steam and crumb.
Gato Red#FF0000
Black#000000
Charcoal#1A1A1A
Warm Grey#EDEBE8
Deep Red#C80000
Leaf#4C7A46
05 — The Experience in Action
Where Gato lives.
Signage glows at night with the red tail as the hero, and a black panel keeps the logo legible by day. The same system runs across social and web: black header, warm grey body, red buttons.
Visit gatofoods.comSignage
Backlit wordmark at night, black panel by day.
Social
Lunch in minutes. Gato · KG 1 Av.
Web
Fresh, fast, dependable. Order now.
Avatar
The icon in a circle.
06 — The Outcome
A checklist for consistency.
A clear framework that keeps every touchpoint on-brand: approved logo files, black as base and red as accent, no small white text on red, warm high-contrast photos, and a short, warm tone.
07 — Project Credits & Services
ClientGato
CategoryFood & Coffee
ServicesBrand guidelines v2.0 · Logo system · Website design
Live sitegatofoods.com
Creative DirectionSpida Webb
Brand & Web DesignDylan Intore Kadende
Studiospidawebb.com
Good Food, Great Mood.
A brand built to make good food simple and accessible: fast, fresh and dependable.
Visit gatofoods.com
