Case Study
Footprints @ Kinigi Lodge
Nature meets comfort.
Brand guidelines and website design for a boutique lodge at the foot of the Virunga volcanoes.
Visit footprints-kinigi.com01 — The BackgroundFootprints @ Kinigi Lodge
A boutique retreat in Musanze.
Footprints @ Kinigi Lodge is a boutique retreat in Rwanda’s Musanze region: nine rooms across five chalets, a glass pergola restaurant, and daily access to gorilla trekking, hiking and the Twin Lakes.
9Rooms
5Chalets
02 — The Challenge
Make a small lodge feel as considered as its landscape.
The identity and website had to sell comfort without shouting, make booking effortless, and carry the owners’ belief that tourism should leave a community better off.
01
Comfort, quietly
Sell the stay without shouting.
02
Effortless booking
Dates checked before the first scroll.
03
Tourism that gives back
A belief the brand had to carry.
03 — The Creative Concept
Every stay is a step.
The name became the system. Footprints appear on the lodge’s own gate, in the logo mark and in the copy: each visit is a step toward the land, the community, and the library the lodge built for Pioneer Primary School.
01
The name
Footprints as logo, pattern and gate.
02
The land
Colours from volcanic forest, warm timber and dry grass.
03
The community
A story that puts the school library up front.
04 — The Solution & Execution
Booking comes first.
The home page opens on the building and puts availability in the first screen. Headlines use a flared classical serif that stays easy to read on a phone, with a light geometric sans for body text.
01
Photography leads
Full-bleed imagery under a deep green overlay keeps text legible and ties every photo to the palette.
02
Rooms as clear cards
Guests, bed type and amenities at a glance, with a carousel for detail.
03
A story with substance
Our Story puts the school library initiative and the founders’ message up front.
04
Honest status
Upcoming experiences carry a Coming Soon tag, so nothing overpromises.
Virunga Moss#4B5B45
Dry Grass#B89F7A
Bone#F3F1EC
Mist#8C9A84
Basalt#23261F
05 — The Experience in Action
From the gate to the booking panel.
On mobile the hero shows the lodge’s hand-cut footprint gate, then a single-column booking panel. Each page was designed mobile-first.
Visit footprints-kinigi.comHome
Availability in the first screen.
About
Leads with the lodge itself, then the welcome and the rooms.
Our Story
Four reasons to choose the lodge, plus a service icon set.
Rooms and Activities
Clear cards and honest Coming Soon tags.
06 — The Outcome
Leave a footprint.
A calm, photography-led identity and website that make the lodge easy to understand and easy to book, and that carry the story of a stay that helps people grow.
07 — Project Credits & Services
ClientFootprints @ Kinigi Lodge
CategoryHospitality
Year2026
ServicesBrand guidelines · Responsive website
Live sitefootprints-kinigi.com
Creative DirectionSpida Webb
Brand & Web DesignDylan Intore Kadende
Studiospidawebb.com
Every visit leaves a mark.
A brand and website for a lodge at the foot of the Virunga volcanoes, built so each stay is a step toward the land, the community and the people around it.
Visit footprints-kinigi.com
