Case Study
AEE Rwanda
In Word and Deed, We Serve
Brand identity and website for an NGO serving Rwanda since 1984.
Visit aeerwanda.ngo01 — The BackgroundAEE Rwanda
A bold, warm and practical identity.
AEE Rwanda (African Evangelistic Enterprise) has served Rwanda since 1984, with a local office in 29 of 30 districts and four groups served: children, youth, women and families, and communities.
29/30Districts with a local office
4Groups served
1984Year AEE Rwanda began serving
02 — The Challenge
An identity as dependable as the work.
A four-decade-old NGO needed a brand that feels bold and warm, works in practice across print and screen, and keeps its faith and its service at the centre.
01
Bold and warm
Strong enough to lead, human enough to trust.
02
Practical
A style guide any team can apply.
03
Built for giving
A website with a Donate button always in reach.
03 — The Creative Concept
Built from bars, rooted in Rwanda.
The logo is angular, forward-leaning and unmistakably African.
01
Built from bars
The A and E are cut from stacked orange bars with angled ends, forward-leaning like a step or an arrow.
02
Africa, with a cross
A badge holds the continent with a cross at its heart, set into the A. Faith at the centre of the work.
03
Rooted in Rwanda
The outline of Rwanda sits in the element set, anchoring the brand to the country it serves.
04 — The Solution & Execution
Rules that protect the mark.
A monogram of bars, the Africa-and-cross badge and a wordmark in Sofia Sans Black, with clear space equal to one orange bar. A Serving Since 1984 stamp and a pattern woven from the logo’s own angled bars add texture for banners and web sections.
01
Logo versions
Full colour with tagline, white on olive, white on dark, and on photography inside a solid holding shape.
02
Typography
Sofia Sans Black for headlines, Sofia Sans Regular for body. Helvetica is the approved substitute.
03
Stamp and pattern
A secondary mark celebrating four decades of service.
04
Stationery
Letterhead and business cards.
Orange#E46321
Olive#4D603D
Beige#CFC397
Cream#F4F2E6
Ink#0E1716
05 — The Experience in Action
Led by people, built for giving.
Full-bleed photography sits under angled orange panels, with a clear path into Children, Youth, Women & Families, Communities and Church Missions, and a Donate button always in reach.
Visit aeerwanda.ngoWebsite
aeerwanda.ngo, with the 1984 stamp in the hero.
Mobile
Every Child Deserves Hope. Empowering Women, Uplifting Rwanda.
Social posts
Photography always sits inside a holding shape; an angled orange panel carries the words.
Stationery
Orange and ink cards with the tagline.
06 — The Outcome
One identity, from the page to the post.
A bold, warm and practical brand with a style guide and website that carry the work of AEE Rwanda consistently across every channel.
07 — Project Credits & Services
ClientAEE Rwanda
CategoryNGO
ServicesLogo redesign & brand identity · Style guide · Website design
Live siteaeerwanda.ngo
Creative DirectionSpida Webb
Brand & Web DesignDylan Intore Kadende
Studiospidawebb.com
Real people. Real moments.
An identity built from bars, a badge and a country, designed to carry four decades of service into the next.
Visit aeerwanda.ngo
