Case Study
AHACU Residence
Feel like a home. Work like a hotel.
The warmth of a home with the convenience of a hotel. A brand identity and website for a five-bedroom private residence in Kimironko, Kigali.
Visit ahacuresidence.rw01 — The BackgroundAHACU Residence
A home for families, work groups and long stays.
AHACU Residence is a fully furnished private home in Kigali’s Kimironko Sector: 5 bedrooms, 5 bathrooms, room for 10 guests, 10 minutes to Kigali International Airport and 15 to the Masoro Industrial Area, with stays of 28+ days welcome.
5Bedrooms
5Bathrooms
10Guests, comfortably
10 minTo Kigali International Airport
28+Day stays welcome
02 — The Challenge
Most short-stay listings look alike.
AHACU needed an identity that signals care and credibility, and a site that makes a whole house easy to understand: who it suits, what is included, and how close it is to the airport, work and the city.
01
Stand out
An identity for a crowded short-stay market.
02
Build trust
Care and credibility from the first screen.
03
Explain a whole house
Who it suits, what is included, how close it is.
03 — The Creative Concept
Timeless, warm and quietly confident.
The promise is already in the logo: Quality Homes, Timeless Comfort. One orange line over a confident wordmark stands for shelter, welcome and comfort in a single gesture.
01
The roofline
One orange line over the wordmark.
02
Warm light
Orange accent and sandstone texture.
03
Calm dark
A charcoal interface lets the photography do the talking.
04 — The Solution & Execution
A roofline that says home.
A white wordmark under an orange roofline, an elegant serif for headlines (Marcellus) and Jost for text, set on charcoal with linen and sandstone keeping every page warm.
01
Logo
Primary on charcoal, plus a one-colour version on orange.
02
Colour
Roofline Orange, Evening Charcoal, Linen White, Sandstone.
03
Type
Marcellus for display, Jost for text.
04
Booking bar
Dates, rooms and guests right where the eye lands.
Roofline Orange#FF8A3D
Evening Charcoal#1D1E20
Linen White#FFFFFF
Sandstone#E5DFD3
05 — The Experience in Action
From the gate to the booking button.
The identity runs through entrance signage, welcome cards, stationery and a social set, and onto a website built for the phone in your hand.
Visit ahacuresidence.rwEntrance signage
Wordmark on charcoal beside the house number.
Welcome and contact cards
Murakaza neza. Welcome home.
Stationery and key tag
Letterhead, owner card and a numbered key tag.
Website
Booking bar above the fold, rooms A to E, amenities, one-tap Airbnb and phone.
06 — The Outcome
Direct bookings have climbed.
One consistent identity across the website, the Airbnb listing and on-site touchpoints, and a site that presents the home clearly to potential guests.
“The website gives our rental property a professional look and makes it easier for people to find us and learn about the property.”Benoit Kalisa, Owner of AHACU Residence
07 — Project Credits & Services
ClientAHACU Residence
CategoryHospitality
ServicesBrand identity · Website
Live siteahacuresidence.rw
Creative DirectionSpida Webb
Brand & Web DesignDylan Intore Kadende
Studiospidawebb.com
Welcome to Kigali.
Quality homes, timeless comfort: a brand and website that let guests understand the place, trust it and book it in a few taps.
Visit ahacuresidence.rw
