Case Study
Kari-Beau Restaurant
Quiet confidence.
A brand identity and website for a fine-dining restaurant in Kigali.
Visit kari-beau.com01 — The BackgroundKari-Beau Restaurant
A calm, premium digital home.
Kari-Beau is a new fine-dining restaurant in Kicukiro with elegant interiors, private rooms, an outdoor pergola and a cigar lounge. The brand and website let it open with a presence as refined as the dining room.
3Colours, locked early
1Tap to a private room
02 — The Challenge
Zero digital presence.
A beautiful space was about to open with no digital presence at all. Guests needed to see the room, check the menu and book a private room in one calm flow, and the brand had to feel as refined as the dining room: quiet confidence, not loud hospitality graphics.
01
See the space
Let the room speak.
02
Check the menu
Breakfast, food and drinks.
03
Book a private room
The main conversion.
03 — The Creative Concept
Refined, not loud.
The brand started from the physical space: warm whites, black accents and gold details on signage and cutlery.
01
Warm whites
The calm of the dining room sets the base.
02
Black accents
Structure and contrast, from the pergola to the signage.
03
Gold details
A small, warm accent taken from the logo itself.
04 — The Solution & Execution
A two-part wordmark.
KARI and BeaU, with a distinct rhythm of capitals and lowercase, a plate-and-cutlery monogram, a location line for Mumz Corner, Kicukiro, and a fine pattern band that finishes the lockup. Three colours, locked early.
01
Logo versions
Primary, reversed and gold on black.
02
Monogram
Plate and cutlery, for favicon and menus.
03
Pattern band
A fine band that finishes the lockup.
04
Colour
Warm white, black and gold. Gold for small details only.
Warm white#F0EDEA
Black#000000
Gold#C1A33B
05 — The Experience in Action
Photography leads, type stays quiet.
Large, light type introduces the restaurant without shouting, and staggered images with generous space let the room do the selling. On mobile the layout becomes one calm column.
Visit kari-beau.comPrivate Rooms button
Persistent in the header, always one tap away.
Photography-first collage
The rooms, the terrace and the bar do the talking.
Site structure
Home, Menu (Breakfast, Food, Drinks), Hours & Location, About us, Gallery.
Mobile
Single-column stack with large type.
06 — The Outcome
Live, clean and on-brand.
The site went live at kari-beau.com, built to load quickly and stay out of the way, with the Private Rooms button visible on every page.
“He helped us give our restaurant a better look with a great brand design and website. He was creative, professional, and easy to work with.”Patrick, Manager, Kari-Beau Restaurant
07 — Project Credits & Services
ClientKari-Beau Restaurant
CategoryFine Dining
Year2024
ServicesBrand identity · Website design
Live sitekari-beau.com
Creative DirectionSpida Webb
Brand & Web DesignDylan Intore Kadende
Studiospidawebb.com
Thank you.
A brand and website with quiet confidence, built so a new restaurant could open as refined as its dining room.
Visit kari-beau.com
